Essay

Contrast: In this advertisment there is a lot of contrast. Contrast is when two things are different.In the picture the top half of the mans body is global and his bottom part of hi body is local. This is contrast because the two parts are very different. Also the man and the background do not fit. He looks like he is from the city and the background is the countryside. If the man is from the city and is in the countryside it will be weird and attract the people who are looking at it. Another thing is that upon the first test of writing there is the words 'across four countries' and 'local insights' these word contrast because they are opposites. So these are the main contrasts in the advert. Allianz use contrast very well.

Repetition: In this advertisment there is not just contrast there is also repetition.  Repetition is where some repeats.With repetition and contrast this advertisment will be very good. One repetition is Allianz. They use this word more than once because they want to get you to remember there name. If you remember there name you will tell someone and if it keeps on going loads of people will know your name. Another bit of repetition is local and global. This is important because this is the message they are trying to get u to realise. The last thing is that they use investment a lot of times because  this is what they do that is why they use it a lot. This advertisment is very effective because it has repetition and contrast which makes it is good because the contrast and repetition attract the person who is reading.